DDB California cooks up new campaign for Bertolli

Pasta maker celebrates the joy of preparing food at home

The word "mangia" means "eat" in Italian, and it's part of a new campaign by Bertolli called "Don't Just Eat. Mangia!"

The TV spots for the ConAgra brand launched in early October, coinciding with Italian Heritage MMonth and Bertolli's 150th anniversary.

In each video, we see a couple sharing a moment  as they prepare dinner. The direction shows that while many busy couples don't make time to cook dinner, there is pleasure in unwinding and slowing down.

California copywriter Shaun Oppedisano told Campaign US, "The inspiration for 'Mangia' comes from a very special lady — my Nonna (Italian grandmother). She's an 89-year-old immigrant from Italy who has seen and done it all, including making countless Italian meals, and subsequently telling everyone to 'Mangia!' To Nonna, and Bertolli, a meal is about much more than just eating. It’s about great company, conversation, laughter, and all of the other experiences that happen at the table."

As the campaign matures, it will include interactive elements such as a microsite and offer five lucky people a trip to Naples, Calif.

Credits

VP & General Manager
Brand Director
Brand Manager
SVP, Content Creation
Sr. Director, Content Creation
Creative Director
Art Director
Copywriter
Head of Production
Sr. Producer
Group Account Director
Account Director
Account Manager
Planning Director
Project Manager
Content Business Manager
Business Affairs Manager
Production
Directors
Director of Photography
Executive Producer
Head of Production
Producer
Graphics
Creative Director
Executive Producer
Producer
Editorial/Post
Assistant Editor
Colorist Assistant
Flame Artist
Executive Producer
Producer
Composer
Executive Producer
Executive Producer
Mix & Sound Design
Mixer/Sound Designer
Mix/Sound Design Assistant
Executive Producer

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free