DDB brings rage, courage to American Cancer Society spots

Illness brings out a lot of emotions in people. Feel two of them, strongly, in the latest from DDB Chicago

Rage. Generosity. Anger. Courage. Cancer inspires a range of emotions in patients and their families. These spots, the first from DDB Chicago for the American Cancer Society, put the emotions right up front, surprising the viewer with the ultimate message. The result is a powerful :30 film.

The commercials were directed by cancer survivor Rodrigo Garcia Saiz. The campaign, which runs through December, also includes print, digital and out-of-home ads shot by photographer and cancer survivor Sandro Miller.