DCSF selects WCRS to create diploma-awareness campaign


LONDON - The Department of Children, Schools and Family (DCSF) has hired WCRS to develop a new TV campaign to promote diplomas, following a four-way pitch handled by the COI.

DCSF's previous press and radio campaign for diplomas, also by WCRS, was banned after the Advertising Standards Authority (ASA) deemed it misleading.

The campaign was censured for claiming that the qualifications will help to provide entry into ‘all universities'.

The ASA pointed out that Cambridge University only accepted the Diploma in engineering, on the condition it was taken alongside A-Level physics, and did not accept the additional four Diplomas.

The two-year diplomas have been introduced to provide 14-19 year olds with theoretical and practical, work-related learning.

A new campaign will launch in January 2010 and attempt to raise awareness and interest of the qualification across England.

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