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"There is a question I ask myself every morning as soon as I wake up. It’s a question I am sure every entrepreneur asks themselves when they are building and fine-tuning their business, especially when their business is as consumer-facing and tangible as food.
"I ask myself the question: who are we? This is the fundamental question that drives our business: who are we to our customers? What problem are we solving for them? How can we solve it better?
I start the day by having tea with my girlfriend while mulling this question over, never really leaving my head. My girlfriend then rushes off to catch the tube to work. The rest of my mornings consist of emails and a late breakfast at around 11am.
"My role in our start-up ranges from budgeting to marketing and design, to meeting with potential investors. Therefore, my afternoons usually start with making sure our finances are in order. How many sales did we make yesterday? How much did the food cost?
"Did we pay all the drivers? I’ll then look over the data and try to refine our model so that our profit and loss forecast is accurate and up-to-date.
My attention will then usually turn to design, again always reverting back to the question: who are we? I’ll take up to an hour to brainstorm with my co-founder and see how we could improve the user experience and the website design.
"Maybe we could send customers a daily text to remind them to check out the menu, instead of an email? Should we change the colour of that button?
"During the evenings, I’ll set up meetings with potential investors and pitch our business to them, either at formal pitch events or over dinner.
"On other nights I’ll be at start-up and industry events. I recently went to Food Start-up School, which is an event focused around exciting British food start-ups.
"By the time I get back to the office I’ll think of a few more things to get off my list. Email this person and update that spelling mistake on the menu.
"Throughout my day, I’m fortunate enough to munch on some of dishes on that day’s menu – YUM! We call it "testing" but everyone knows that we’re just too hungry and busy to leave the kitchen.
Since we deliver between 6pm-9pm, if I’m at the kitchen during those times, I make sure the packing and delivery process is running smoothly. I’ll see if anyone needs help labelling an order or if a driver needs help planning his route.
At 9pm, I’ll take an Uber back to my girlfriend’s place, take some of the leftover food with me and we’ll watch a movie before crashing just after midnight."