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The Trade Desk

Day 3: Cannes in Quotes - Innovation

Cannes Lions has played host to its fair share of innovators over the years - we've rounded up their most thought-provoking words of wisdom

The Cannes festival is a hotbed of innovation, with some of the world's leading thinkers speaking at the event. We've dug deep to discover some of the pearls of wisdom they've shared over the years…

Sir Tim Berners Lee (2015) "Artifical Intelligence is not just heading for our industry, it will radically change the machinery we use in marketing."

Marc Mathieu – Global SVP Marketing, Unilever (2015) "I feel much more connection with every single Uber driver I’ve ever had. Why? I know their names. They know mine. I see their strangely grim mugshots on the app when I book and am always surprised by how friendly they end up being. Technology like Uber enables us to level up empathy."

Jason Silva (2014) "How do you explain to people that a young person with a smart phone in Africa today has better communications technology than the US president had 25 years ago. What does that mean, and how does that empower us to transform the world?"

Al Gore (2007) "The advertising industry – one that in the past has been pointed to as crass and exploitive and focused on ends over means – actually has men and women that care so deeply to use their talent and experiences to help lead the way. You can make the crucial difference."

Jack Black (2013) I don’t think that online content is killing the Hollywood leading man. There’s going to be lot’s of Hollywood leading’s just human nature to go and look for the prettiest man and put him on camera...It’s in the DNA"

Annie Leibovitz (2013) "Photography is stronger and better than ever. In this day and age when things move so fast, we love things to stop. We love a still image."

Steve Ballmer (2009) "The future of content and information isn’t going to be the same. Static content won’t cut it for the consumer in the future."

About The Trade Desk, Inc.

The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.

Photo by Southbank Centre is licensed under CC-BY 2.0


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