David Droga on art vs. science

Droga5's founder David Droga says that as long as big data isn't the answer, it can be enlightening for creativity

NEW YORK – Campaign US asked Droga5's founder David Droga his views on art versus science.

He said that as long as there isn't bias to one over the other, data can shed light on the creative process."I  love the friction between the two," he said.