Dave 'Weather' Edwards ends 14-year R/GA stint to join BeenThereDoneThat

The new business magician will take on global head of growth role.

Dave Edwards’ time at R/GA has officially drawn to a close as he joins fast-growing marketing and innovation company BeenThereDoneThat (BTDT) in the newly created role of global head of growth.

The new business maverick, also known by his meteorologist alter ego "Weather Edwards" for his daily weather reports, is tasked with expanding the company’s client roster, with an eye to grow America and other key markets. 

"Having worked at R/GA, arguably one of the most innovative companies in the world, for 14 years, and an agency that is constantly reinventing itself, I realized that I too needed to reinvent myself," said Edwards. 

"The model that BeenThereDoneThat has created and perfected allows us to solve the biggest problems for the world's biggest brands on a more immediate time frame. Imagine a one-week turnaround of big ideas from the world’s best strategic, creative thinkers. 

"It’s very inspiring to be working in an entrepreneurial environment where we are constantly developing new products and models that will have a positive impact on a client’s success."

Edwards met with BTDT Co-founder and CEO Ed Rogers five times in a recruitment process he said had a "thoughtfulness" and "diligence" to it. He added: "I was attracted to the effort and care that they put into the community selection. I really like the culture and people." 

BTDT and launched in London in 2014 and has expanded into the U.S., recently opening a second office in New York led by Rogers and North American Director Lee Roth. 

The company harnesses a global community of more than 200 of the world’s best marketing experts, across 25 countries, to provide leading global marketers with fast-turnaround go-to-market strategic and creative thinking.

"Dave has been at the center of R/GA’s impressive growth and understands how important it is to keep evolving to meet the changing needs of the marketplace," explained Rogers. 

"He has great experience in working with big brands and in developing modern solutions. And most importantly, he’s a fantastic guy. We’re absolutely delighted that he’s part of our growing team."

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