Dannon has enlisted Carolina Panthers quaterback Cam Newton to promote its Oikos Greek yogurt, as it looks to widen the brand's appeal to men.
The ad, created by Y&R Barcelona, is part of Dannon's wider sponsorship of the NFL. Netwon promotes Oikos' Triple Zero brand, which has "zero added sugar, zero artificial sweeteners and zero fat."
Newton replaces John Stamos, the sitcom star formely of "Full House," who starred in previous Oikos campaigns.
The spot rolls out on the NFL Network today, in a lead-up to the Super Bowl. This is the first installment of a wider campaign across NFL properties.