Dannon 'Triple Zero' by Y&R Barcelona

Danon Oikos 'Triple Zero' by Y&R Barcelona.
Danon Oikos 'Triple Zero' by Y&R Barcelona.

NFL quarterback Cam Newton drafted to fill the empty house left by John Stamos in Oikos Super Bowl push

Dannon has enlisted Carolina Panthers quaterback Cam Newton to promote its Oikos Greek yogurt, as it looks to widen the brand's appeal to men.

The ad, created by Y&R Barcelona, is part of Dannon's wider sponsorship of the NFL. Netwon promotes Oikos' Triple Zero brand, which has "zero added sugar, zero artificial sweeteners and zero fat."

Newton replaces John Stamos, the sitcom star formely of "Full House," who starred in previous Oikos campaigns. 

The spot rolls out on the NFL Network today, in a lead-up to the Super Bowl. This is the first installment of a wider campaign across NFL properties.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free