DAN retains Philips account, scores APAC commerce scope

The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.

Following a pitch, DAN has been reappointed as Philips’ regional partner and bagged an additional commerce strategy and performance strategy in APAC. The network is also Philips’ media planning and buying partner globally.

The agency’s hub engagement for the brand started in 2019 with an objective to build strategic and planning foundations across APAC. This year, the new appointment will focus on developing an integrated performance and commerce hub based out of Singapore. The hub will aim to drive strategy, planning and data-driven commerce solutions across the ASEAN, ANZ and South Korea markets by leveraging key expertise from Carat and iProspect to form a One Dentsu team.

Anne Jivananta, digital marketing & ecommerce lead at Philips, said: “Dentsu has really elevated their performance since the hub was formed in 2019 and in 2020 they have worked closely with our teams across the region to drive superior business results specifically across ecommerce." 

This story first appeared on campaignasia.com.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free