Grey New York brings families together for teachable moments
Father’s Day is always a busy time for Gillette. This year, the men’s grooming company released a new two-and-a-half minute short film by Grey New York featuring a multilingual array of fathers and sons encouraging the boys to "Go Ask Dad" for advice. According to Grey’s research, the first stop for the vast majority of teenagers with questions is the internet, not their fathers. With a little help from Gillette, the boys in the spot realize their father is a resource they’ve been overlooking. The company is running ads that direct to the spot alongside internet searches that include phrases like "how to." Gillette also donated $50,000 to the nonprofit National Center for Fathering.