AdvertiserToys "R" Us
SectorRetail brands and Online shopping
Witness one man's struggle to school his daughter in the ways of The Force. (It is useless to resist)
Toys "R" Us has been introducing kids to the galaxy far, far away for a long, long time. Now, many of those kids are grown, with kids of their own. Unfortunately, the reality of sharing your childhood love with your child doesn’t always live up to the dream. In this commercial, via BBDO Atlanta, one lifelong "Star Wars" fan does his best, but his daughter just won’t cooperate.
Star Wars is one of those rare properties that can be targeted to parents as much as their kids. This spot aims for the dads, hitting them right in the squishy spot where nostalgia meets fatherly pride. Daddies beware: Chills await, and maybe a moistened eye. Question is whether it's "Star Wars" or fatherhood fueling those feels.