D&AD and IPA back drive to close gender pay gap

Elle: ‘make them pay’ activity
Elle: ‘make them pay’ activity

D&AD and the IPA are backing Elle's campaign for equal pay for women, as figures from the Office for National Statistics show a 12 per cent salary gap in the creative industries.

The campaign was created for Elle by Mother London in association with the Feminist Times and challenges women to ask what their male colleagues earn in a bid to bridge the gender pay divide.

According to the ONS, a man who earns £32,000 as an executive in the creative industries is paid £3,000 more than a woman doing the same job. However, the overall 12 per cent gap is less than the 17.8 per cent average.

Laura Jordan-Bambach, the president of D&AD, said: "D&AD wholeheartedly supports this campaign. The gender pay gap is an issue in our industries as much as – if not more than – any other.

"We need more women in top positions, and we need people to be paid equally. We all know it’s a massive problem, but work culture often doesn’t make it easy to ask the question."

Paul Bainsfair, the IPA director-general, added: "At the IPA, we promote equal pay and equal opportunities for all. That is industry best practice."

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