"Someday" is a quiet tribute to the spirit of imagination.
It took 10 innings, a 17-miute rain delay and nearly 5 hours in total, but the Chicago Cubs snapped their 108-game losing streak Wednesday night (well, Thursday morning) in dramatic fashion. Right after the last out, Nike aired this quaint, heartwarming spot, titled "Someday," that celebrates imagination and youthful enthusiasm. The brand was also there throughout the series, rallying Cubs fans with out-of-home train wraps and "living" billboards that urged the city to "Make Someday Today." All executions were courtesy of Wieden + Kennedy Portland.