Cubanisto concludes House of Mask event series with Halloween party

The Halloween party will be held at The O2 in London (
The Halloween party will be held at The O2 in London (

Cubanisto will transform Brooklyn Bowl at London's The O2 into a spooky space on 31 October, to celebrate Halloween.

The party, the final of the beer brand's House of Mask events for the year, promises to deliver a "night of intrigue and discovery in the dark" where the curious will be rewarded. 

Attendees will be able to take part in a spot of bowling at the venue’s luminous bowling lanes, all the while listening to DJ sets by Killa Kela and Ami Carmine of The Sin Crowd, as well as Does It Offend You Yeah? and Plastician.

The Mask Clinic will offer party-goers the chance to design their own masks, which they are encouraged to wear on the night, and local street artists will be designing and illustrating Cubanisto skull art live at the venue.

The House of Mask events take their inspiration from the UK’s vibrant nightlife scene, driving brand awareness via reference to Cubanisto’s signature skull logo, which features across its marketing. 

Entry to the Halloween party is free, with those looking to attend required to complete a registration form via the brand's website.

Laura Salway, senior brand manager at Cubanisto, said: "House of Mask is about creating an experience that allows you to revel in the unexpected. We’re heading back to London on Halloween, one of the most thrilling nights of the year, with an immersive experience combining music, art and other standout festivities.

"It is set to be a really exciting event – even bigger, better and more captivating than the House of Mask parties that have gone before." 

Cubanisto announced the return of its House of Mask events for a second year running in March. The brand unveiled details of its Birmingham event, the second on this year's calendar, in May. 

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free