AgencyThe Barbarian Group
SectorFood and Drink and Soft drinks
Pepsi serves up a blast from the past for sweepstakes
It took more than two decades, but Pepsi is bringing Crystal Pepsi back for the holidays. The '90s-era clear, short-lived drink is returning for a limited run as part of a sweepstakes promotion running from Dec. 10 to 11 through the Pepsi Pass loyalty program. Thirteen thousand fans will win a six-pack. A nearly 3-minute spot announcing the return stars a janitor whose elevator ride takes him to the 92nd floor and the Crystal Clear Pepsi crew stuck in time. There he finds the Crystal Pepsi team still hard at work and finally celebrating the product’s long-awaited comeback with a dance party featuring, what else, "Whoomp! There it is."