The campaign, created by dentsuMB, puts the opportunity cost of waiting into layman's terms.
The rapid speed of crypto investment and the opportunity cost of waiting can be hard for newbie investors to grasp.
Blockfolio by FTX’s spot "Party," part of the crypto exchange’s first-ever brand campaign, broke down crypto investment with a dating comparison. During a work convention, a woman is interested in a fellow attendee, but he isn’t ready to make an introduction. His friend encourages him to "go say hello," to which the man replies, "Maybe later."
Instead, another man introduces himself to the woman and they promptly get engaged, married and get pregnant with a baby boy in a matter of seconds. "There’s a price to waiting, especially when it comes to crypto," the tagline reads.