Crown Royal tells its origin story in 'The One'

Grey New York' s cinematic film for Diaego takes us back to Canada in 1939

This lushly shot ad from Grey New York tells the (slightly embellished) origin story of everyone's favorite blended whisky from Canada, Crown Royal. It's 1939, and Britain's King George VI and Queen Elizabeth are coming for a visit. To commemorate the royal arrival, Seagram president Samuel Bronfman crafted a new whisky and presented it to the monarch in a purple-and-gold bag.
Now owned by Diageo, Crown Royal is still best know for its regal bag with the gold drawstrings. The spot was directed by Peter Thwaites, winner of the Director's Guild's Best Commercial Director prize in 2008.

Credits

President and Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Group Creative Director
Group Creative Director
Group Creative Director, Design
Writer
Designer
Project Manager
Project Manager
Director Broadcast Production
Agency VP Producer
Agency Associate Producer
Agency Music Producer
Agency Senior Print Producer
Agency Art Producer
Managing Director
Executive Vice President, Account Director
Account Supervisor
Account Executive
Planning
Business Manager
Talent Manager
Production Company (Santa Monica, CA)
Director - Peter Thwaites
Executive Producer - Anna Hashmi
Line Producer- Donald Taylor
Director of Photography
Production Service Company (South Africa)
Producer - Libbi Ball
Production Manager - Nikki Geater
Production Coordinator - Whitney Green
Art Director
Costume Designer
Production Designer
Editor- Stewart Reeves
Executive Producer- Eve Kornblum
Assistant Editor- Sarah Welty
VFX/Post Production
Senior VFX Producer – Heather Saunders
Creative Director – Alvin Cruz
Lead Flame Artist – Tom Leckie
Flame Artist – Mackenzie Parker
Lead Nuke artist – Philip Luke
Nuke Artist – Amy Christensen
FX Artist – John Patterson
Lighting Artist – Mirelle Underwood
Modeler – Piotr Glabinski
Tracking supervisor – Brian Dinoto
Roto Supervisor – David Marte
Music/Sound Design:
Audio Mixer
Audio Mixer
Audio Mixer
Audio Producer
Audio Producer
Principal Talent
TBC