Crown Royal tells its origin story in 'The One'

Grey New York' s cinematic film for Diaego takes us back to Canada in 1939

This lushly shot ad from Grey New York tells the (slightly embellished) origin story of everyone's favorite blended whisky from Canada, Crown Royal. It's 1939, and Britain's King George VI and Queen Elizabeth are coming for a visit. To commemorate the royal arrival, Seagram president Samuel Bronfman crafted a new whisky and presented it to the monarch in a purple-and-gold bag.
Now owned by Diageo, Crown Royal is still best know for its regal bag with the gold drawstrings. The spot was directed by Peter Thwaites, winner of the Director's Guild's Best Commercial Director prize in 2008.


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Director - Peter Thwaites
Executive Producer - Anna Hashmi
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