AgencyAnomaly, New York
SectorFood and Drink and Alcohol
Anomaly taps into city's generosity of spirits (and spirits)
Crown Royal began as a gift for visiting monarchs, and the Canadian whisky’s latest campaign from Anomaly focuses on similar acts of generosity. A 60-second anthem spot features a cast of New Orleans locals—musicians, bartenders, small business owners and families and is running on TV nationally. Other spots in the "Generosity" campaign revolve around single scenarios: a veteran’s homecoming, dancing in the street, tailgating, listening to meandering tales from loved ones.