Croatia brings virtual holiday experience to London

The activation launched at Marble Arch this morning (26 May) (@discofossil)
The activation launched at Marble Arch this morning (26 May) (@discofossil)

The Croatia National Tourist Board has launched a virtual vacation activation in London's Marble Arch today (26 May).

In a bid to keep Londoners’ bank holiday spirit alive, the association has developed a hi-tech activation that offers consumers the chance to experience Croatia though CGI green-screen technology.

Visitors will be able to see themselves hiking in the hills, sunbathing on a beach, sailing or watching the sun go down in the Croatian landscape. They will also be able to take a personalised photograph in the form of a holiday postcard of themselves away from the installation.

All guests will be invited to enter a competition to win a luxury seven night holiday for two in the eastern European country via the tourist board’s social media pages.

Madeleine Davies, account executive for the Croatian Tourist Board, said: "We can’t wait to give Brits a glimpse of what their next holiday in Croatia might look with the help of the very latest CGI technology. Our We’ll See You In Croatia video booth will whizz visitors to some of our most idyllic Croatian locations live."

More: Singapore Tourism Board teams up with Gingerline for immersive series

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