Crispin Porter splits with Turkish Airlines ahead of global review

Ben Affleck: starred as Bruce Wayne in a Turkish Airlines spot ahead of 'Batman v Superman' movie launch
Ben Affleck: starred as Bruce Wayne in a Turkish Airlines spot ahead of 'Batman v Superman' movie launch

Crispin Porter & Bogusky has resigned the global advertising account for Turkish Airlines as the airline plans to review the business.

After winning the account in 2013, the agency had informed the client earlier this year that it would not be repitching ahead of a statutory review which is imminent.

The decision is not related to the agency winning American Airlines' global ad account last year.

It is understood a pitch process will take place in the New Year, run directly by Turkish Airlines global advertising manager, Rafet Fatih Ozgur. 

In February CP&B created a global campaign for Turkish Airlines which featured Ben Affleck and Jesse Eisenberg in spoof tourism ads for Gotham City and Metropolis, the cities featured in the blockbuster movie Batman v Superman: Dawn of Justice.

Richard Pinder, the agency's UK and international chief executive, said: "We’ve had an amazing three-and-a-half year journey and done some exceptional work that we’re very proud of.

"Together we’ve transformed Turkish Airlines into a world class consideration brand. However, over the last 12 months, circumstances on the account have become increasingly untenable for our people.

"Some time ago I informed Turkish Airlines that when they chose to conduct their statutory review we would not participate – so today it’s time to say goodbye. We wish Turkish Airlines nothing but the best."

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