Creativity works up a sweat in Adidas global campaign

Successful women tell their own stories in film series from 72andSunny LA.

Every athlete works hard, but the best leverage their creativity to achieve success. A new global campaign for Adidas from 72andSunny LA features the stories of 15 women at the top of their game, including supermodel Karlie Kloss, WNBA star Candace Parker, dancer and emcee Ally Love, Muslim kickboxing champion Ruqsana Begum, running coach Jessie Zapo, Olympic soccer gold medalist Becky Sauerbrunn, entrepreneur Hannah Bronfman and author Robin Arzon. The series consists of 30-second spots focusing on a single woman, as well as a 30-second anthem, which will air in more than 20 countries, during events like the Super Bowl LI Pre-Game Show, the NBA All-Star Game and the Academy Awards.