Creativity works up a sweat in Adidas global campaign

Successful women tell their own stories in film series from 72andSunny LA.

Every athlete works hard, but the best leverage their creativity to achieve success. A new global campaign for Adidas from 72andSunny LA features the stories of 15 women at the top of their game, including supermodel Karlie Kloss, WNBA star Candace Parker, dancer and emcee Ally Love, Muslim kickboxing champion Ruqsana Begum, running coach Jessie Zapo, Olympic soccer gold medalist Becky Sauerbrunn, entrepreneur Hannah Bronfman and author Robin Arzon. The series consists of 30-second spots focusing on a single woman, as well as a 30-second anthem, which will air in more than 20 countries, during events like the Super Bowl LI Pre-Game Show, the NBA All-Star Game and the Academy Awards.

Credits

Client
Global VP, Global Brand Communications
Senior Director, Global Brand Communications
Director, Global Brand Communications
Director, Global Brand Communications
Senior Manager, Creative Shoot and Production
Senior Manager, Creative Shoot and Production
Agency
Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director / Writer
Creative Director / Designer
Senior Designer
Writer
Chief Production Officer
Executive Film Producer
Film Producer
Junior Film Producer
Group Brand Director
Brand Director
Senior Brand Manager
Brand Coordinator
Partnerships and Legal Director
Partnerships and Legal Manager
Partnerships and Legal Coordinator
Group Strategy Director
Strategy Director
Strategist
Brand Creative Agency
Production Company Credits
Executive Producer
Producer
Production Designer
Editorial Credits
Social Content Editor
Assistant Editor
Producer
Color
Executive Producer
Producer
Finishing Credits
Lead Flame Artist
Producer
Executive Producer
Record / Mix Credits
Assistant Mixer
Sound Design Credits

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