Creatives hack photos of Putin to send information about Ukraine to Russians

By inserting code in metadata, the creative duo at B&T is spreading truthful information to people in Russia to beat out the Kremlin’s propaganda.

by Eric Berger
Screen shot of the PNG Protests ad

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?