Promotional feature
C2 Montréal

Are you at your creative best under an umbrella?

Meet someone new under an umbrella. Take a walk in the (artificial) snow and see what comes of it… it’s what thousands are doing at C2 this week
Meet someone new under an umbrella. Take a walk in the (artificial) snow and see what comes of it… it’s what thousands are doing at C2 this week

How do you entertain, nurture and challenge 5,000 people? When C2 is in charge, it's attention to detail and risk-taking.

This week, thousands have travelled to C2 Montréal, a conference that brings creativity and commerce together. But the event does more than talk about creativity; creativity is at the core of everything — umbrellas and snow bring people together, acrobats mask as ushers and live musicians announce everything, even the start of a queue.

Here are our most unexpected moments from today...

-Live music (jazz)
-Jungle
-Flashing L.E.D lights
-Poetry (seriously cool)
-Hats
-Umbrellas
-Bean bags
-More live music
-Antique lamps
-Climbing acrobats
-Climbing non-acrobats  
-Doodling
-Doughnuts
-Brain-dating
-Bird cages

See it in action: https://vine.co/v/i9mLz0WbU7d

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