Craft offers discounted apparel for U.S. citizens until they receive universal healthcare

The spot, created by INGO Stockholm, calls attention to the healthcare crisis in the U.S.

Swedish sportswear brand Craft is doing its part to help U.S. citizens, who famously don’t receive universal healthcare. 

In the spot "Universal Health Wear," a woman on a PA system shares how an active lifestyle could decrease U.S. citizens’ need for emergency care.

"Exercise has proven to reduce the risk of heart diseases and a lot of other stuff, too," the woman says. "But for you, it might lower the risk of astronomical medical bills."

Craft is offering 10.7% off select lines of its sportswear, a nod to the amount of taxes Swedish citizens pay in order for medical care. The offer will remain in effect until the U.S. receives universal healthcare.


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