CP+B on Monday announced that Lori Senecal is the agency’s first global CEO. Senecal will oversee CP+B’s global expansion while she co-ordinates its eight global offices.
Senecal is also CEO of the MDC Partners Network, which includes CP+B. She will continue to work out of New York.
"It’s an honor to be asked by Chuck Porter to work alongside him and the CP+B leadership team," Senecal said in a statement. "I look forward to playing a significant role in the global growth of the agency, by working with the exceptional talent across offices."
"Lori understands and loves this agency," said CP+B Chairman Chuck Porter. "She shares our values and passion, and she brings an extraordinary level of management experience and expertise. Everything I’m not good at, she is."
Before the MDC Partners Network, Senecal was global head of KBS and president of McCann-Erickson's New York office.