CP+B delivers interactive campaign for Domino's

Chain champions its back-to-basics approach in website and video

Bizarre ingredients and gimmicky crusts — this pizza with a hot dog crust, for example  have come to dominate the pizza delivery business of late. So Domino's and Crispin Porter + Bogusky pulled of a cheeky stunt that needles the competition while furthering Domino's bid for artisanal cred. 

The company set up a "pizza school" across the street from rival chain Pizza Hut (we're assuming -- the logos are blurred) where Domino's employees demonstrated how their pies stick to the basics. Visitors to a website can explore a 3D space at dominospizzaschool.com made entirely from pizza boxes and learn how to craft a perfect pie.


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