CP+B delivers interactive campaign for Domino's

Chain champions its back-to-basics approach in website and video

Bizarre ingredients and gimmicky crusts — this pizza with a hot dog crust, for example  have come to dominate the pizza delivery business of late. So Domino's and Crispin Porter + Bogusky pulled of a cheeky stunt that needles the competition while furthering Domino's bid for artisanal cred. 

The company set up a "pizza school" across the street from rival chain Pizza Hut (we're assuming -- the logos are blurred) where Domino's employees demonstrated how their pies stick to the basics. Visitors to a website can explore a 3D space at dominospizzaschool.com made entirely from pizza boxes and learn how to craft a perfect pie.

Credits

Chief Creative Officer
Group Creative Director(s)
Creative Director(s)
Art Director(s)
Sr. Copywriter(s)
Associate Design Director
Illustrator
Print Producer
Outerative Producer
Executive Director Of Content Production
Vp, Director Of Video Production
Senior Integrated Producer
Jr. Integrated Producer
Production Company & City
Director
Executive Producer (production Co)
Producer (production Co)
Director Of Photography - Live Action
Director Of Photography - Food
Post Production & City
Editorial Company & City (
30)
Editor
Assistant Editor
Music Company & City
Integrated Music Supervisor
Sound Design Company & City
Sound Designer
Telecine Company & City
Telecine Producer
Telecine Colorist
Visual Effects Company
Visual Effects Producer
Flame Artist
Group Account Director
Account Director
Content Supervisor
Content Manager
Content Manager
Business Affairs
Business Affairs
Associate Director Of Planning
Sr. Cognitive Anthropologist
Sr. Cognitive Anthropologist

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