Cox Communications united two rival football teams for a historic performance

The spot, created by 180LA, brought together Oklahoma City schools Putnam City North and Putnam City West.

Oklahoma City high schools Putnam City North and Putnam City West, located just eight miles apart, have been rivals for years — until Cox Communications brought them together.

In the spot, a high school student describes the cutthroat nature of high school football. "Football in Oklahoma is like religion, um enemies, no friends," he says. During a football game, Cox united the two marching bands for a rendition of War’s "Why Can’t We Be Friends?" 

"I’ve been doing football for 35-years and I’ve never seen anything like this ever before," the surprised announcer said. 

Players and spectators looked on as Putnam City North and Putnam City West became Putnam City for the first time ever.

Credits

Agency
Chief Creative Officer
Executive Creative Director
Group Creative Director
Exec Producer
Managing Director
Senior Brand Manager
Account Coordinator
Photographer
Production Company
Director
Editorial Company
Editor
Editorial Producer
Color
Audio Record & Mix
Sound Design

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free