This week, Campaign US launches its Innovation channel, a section of the site dedicated to the latest technological, strategic and creative innovations. To commemorate the launch — and the dawn of a new year — we’ve asked some of the industry’s top thinkers to share their thoughts on the state of innovation in the advertising industry and beyond.
In the fourth video of the series, R/GA Founder, Chairman and CEO Bob Greenberg, TWBA Worldwide Chairman Jean-Marie Dru, Y&R New York CCO Leslie Sims; Facebook Creative Director Mark D’Arcy; and Co:Collective Partner and Chief Content Officer Tiffany Rolfe tell us which region of the world they expect to produce the most innovative work in 2016.
The series will continue next week. Check out earlier videos in the series here:
- What industry is in greatest need of innovation in 2016?
- Who did the most innovative work in 2015?
- What was the most significant innovation of 2015?