Cosmo partners with Surf for 50 Shades of Lingerie

Cosmopolitan teams up with Surf for lingerie showcase
Cosmopolitan teams up with Surf for lingerie showcase

Hearst UK publication Cosmopolitan has teamed up with household supplies brand Surf to host an underwear event, called 50 Shades of Lingerie.

Due to take place at Bloomsbury Ballroom in London on 11 February, the event has been timed to celebrate the cinematic release of risqué film Fifty Shades of Grey.

The ticketed event will centre on a lingerie showcase catwalk show. Guests will also be able to receive free beauty treatments for hair, nails and make-up and enjoy two free drinks and canapés.

A number of unrevealed retailers will also be on hand to provide expert advice, such as how to select the best-fitting bra, as well as providing exclusive discounts. Guests will also be provided with a goodie bag to take home at the end of the night.

The event is being organised in-house by Hearst UK’s events team.

Surf, which is owned by Unilever recently activated throughout the UK with its Flirty Shades of Surf campaign. Website users that sent a digital ‘Flirt-O-Gram’ to a friend were entered into a competition to win a surprise visit by a team of hunky Household Heroes, who showed up at their door to carry out the winner’s household chores such as washing, cleaning and ironing. 

Read more: Behind the brand: Cosmopolitan

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