Corona and Old El Paso team up with Tesco.com

Corona Extra beer and Old El Paso have joined forces for a product promotion which will only be available through Tesco.com.

The deal combines Corona Extra four-packs with Old El Paso Fajita Dinner Kits, using the message: "Best shared with friends".

Corona Extra is marketed by brewer Wells and Young’s. Chris Lewis, marketing director at Wells and Young’s, said: "Online retailing as a route to market is seeing continued growth and is, therefore, a natural evolution of Corona Extra’s UK sales and marketing strategy.

"Corona Extra has a strong record in innovative marketing programmes and we look forward to working in partnership with El Paso."

Andy Foweather, sales director for General Mills UK, manufacturer of Old El Paso, said: "Like Corona Extra, Old El Paso is a brand that has cross-cultural appeal and aims to become synonymous with fun and socialising at meal-times.

"The strapline for all our TV campaigns is Share The Fun, which also encapsulates the great hands-on experience that everyone can enjoy with Old El Paso."

Corona Extra is ranked as the fourth biggest beer brand in the world, while Old El Paso is the leading Mexican food brand in the UK and Ireland.

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