Corona cracks open a fresh ad for summer
Beer brand Corona Extra has launched a new television campaign inspired by the seasons. In the spot, winter is personified in a voiceover by an elderly man.
The voice of winter seems jealous of summer, with the outdoor activities, long days, and of course Corona beer.
Winter isn't bitter, though, and he says he would like to join in the summer festivities with America's top-selling imported beer.
The ad was released in English and Spanish.
The Community (formerly La Comunidad) is part of SapientNitro and has also worked with beer brand Modello and Justin Timberlake's Sauza 901 tequila.