Coral "Get in on the action" by Big Al's Creative Emporium

Coral the bookmaker has created an action-packed multi-million pound ad campaign to grab viewers over the Christmas period.

The work features the voice of Peaky Blinders actor Joe Cole.

The first of the three 30-second TV ads will launch on Sky Sports on 6 December and run across Sky networks and BT Sport over the festive season and into the New Year.

The campaign also includes seven radio ads for TalkSport, press, point-of-sale and social.