Coors Light 'closest to cold' by VCCP

Molson Coors brand Coors Light has launched a new TV and online campaign starring Jean-Claude Van Damme.

The work is part of the brand’s ‘World’s Most Refreshing Beer’ activity. It will comprise of a series of 40-second spots posted on YouTube. The campaign will also have a Facebook page, ‘Closest to Cold,’ created to support the push.