Coors Banquet embraces heritage in new 'Carry the West' campaign

Coors Banquet, founded 140 years ago, is moving its focus away from the attributes of its beer to highlight the brand’s spirit in the new "Carry the West" campaign. 72andSunny worked with Coors Banquet on the initiative, which kicked off on April 23 and airs nationally and online. The 30-second spot celebrates the freedom of the West with cowboys and horses out on the open range. Photographer Jim Krantz, who is known for his photos of the American West, also worked on the campaign.

Credits

Chief Marketing Officer
VP of Marketing
Marketing Manager
Associate Marketing Manager
Associate Marketing Manager
Associate Marketing Manager
72andSunny Team
Chief Executive Officer, Founder
Executive Creative Director, Partner
Executive Creative Director
Group Creative Director
Group Creative Director
Creative Director
Creative Director
Sr. Writer
Sr. Writer
Sr. Designer
Sr. Designer
Jr. Writer
Jr. Designer
Group Production Director
Film Producer
Jr. Film Producer
Group Brand Director
Brand Director
Brand Manager
Brand Coordinator
Partnerships and Legal Director
Partnerships and Legal Manager
Jr Partnerships and Legal Manager
Group Strategy Director
Group Strategy Director
Strategy Director
Strategist
Jr. Strategist
Production
Co-Founder / Executive Producer
Executive Producer
Line Producer
Production Service Company
Executive Producer
Executive Producer
Head of Production
Line Producer
Music
“The Railroad” by Goodnight Texas
Editorial
Editor
Jr Editor
Managing Partner
Record w/ Sam Elliott
Executive Producer
Producer
Mix
Sr Audio Producer
Audio Producer
Finishing
Visual Effects Supervisor
Executive Producer
Head of Production

Featured in this story