Cooking up a strom, Knorr takes top spot this week with its Beef stock pott add starring Michelin-starred chef Marco Pierre White with 43% recall. Also in the kitchen Google comes in a close second place at 43% with its "Ok google" ad breaking down the langauge barriers of English-French cuisine.
| Rank | Video |
|---|---|
1 |
Brand: Knorr Gravy PotAgency/TV Buyer: DLKW Lowe/MindshareRecall: 43% |
2 |
Brand: GoogleAgency/TV Buyer: Adam&Eve/DDB/OMD/Essence
Recall: 42% |
3 |
Brand: VolkswagenAgency/TV Buyer: Adam & Eve/DDB/MediaComRecall: 35% |
3 |
Brand: MoonpigAgency/TV Buyer: Wordley Productions Partners/MediaComRecall: 35% |
3 |
Brand: Microsoft LumiaAgency/TV Buyer: JWT/CaratRecall: 35% |
6 |
Brand: John West
Agency/TV Buyer: Cheethambell JWT/ Carat ManchesterRecall: 34% |
7 |
Brand: Funkypigeon.comAgency/TV Buyer: DLKW Lowe/Carat
Recall: 33% |
7 |
Brand: Oral BAgency/TV Buyer: Publicis London/MediaComRecall: 33% |
9 |
Brand: WalkersAgency/TV Buyer: Abbott Mead Vickers BBDO/OMD UKRecall: 31% |
10 |
Brand: GilletteAgency/TV Buyer: Fusion pro-glide razorRecall: 30% |
Adwatch research was conducted from 13 to 16 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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