Converse to launch free concert series in London

Converse to launch London leg of its music series
Converse to launch London leg of its music series

Shoe brand Converse Inc has announced it will launch a series of free concerts in London, designed to give local musical talent a chance to perform alongside a world-renowned headliner.

The Converse Rubber Tracks Live events will take place at undisclosed locations around the capital.

The series forms part of Converse’s larger Rubber Tracks London campaign, an ongoing music programme offering free recording time to selected musicians across Haringay, Ealing, Southwark and Tower Hamlets. They will be given access to an existing state-of-the-art studio and invited to record with a team of skilled studio professionals including 2013’s ‘Recording engineer of the year’, Al O’Connell.

One act chosen to record in the studio will be given the opportunity to perform in a support slot at their respective Rubber Tracks Live show.

Jed Lewis, Converse global music marketing director, said: "We are excited to bring Converse Rubber Tracks to the UK with the London programme being one of our most exciting music initiatives to date. This is the first time we’re doing this – taking the Converse Rubber Tracks experience to multiple regions in a larger music city over an extended period of time. 

"The city boasts an incredible music heritage and roster of emerging artists, and we hope to support the local music scene through this long-term platform."

Converse has held Rubber Tracks events internationally over the past three years. Cities such as Los Angeles, Montreal, Amsterdam and Mexico City have all played host to the brand, which has produced short-term pop-up studios in key destinations to nurture musical talent.

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