Most read: One in five adults now use ad-blockers, says IAB survey
More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB.
The IAB’s Ad-Blocking Report, conducted online by YouGov, said 22 per cent of British adults are using ad-blocking software – a rise from 18 per cent in October.
The highest level of ad-blocking takes place among 18- to 24-year-olds, at 47 per cent, while 45- to 54-year-olds are the least likely to use such software, at 16 per cent.
Meanwhile 64 per cent of those surveyed, who used ad-blockers, said they had received a notice from a web site asking them to turn off their software.
Also in the news
Ads: First Choice screens live marriage proposal on ITV
First Choice last night ran a live ad in which a woman asked her partner to marry her, as per leap day tradition.
The 60-second ad was screened on ITV during the centre break of Coronation Street, which started at 8.30pm.
Also in the news
- Comparethemarket.com's meerkats ditch Nicole Kidman for Batman
- Benicio del Toro stars in Heineken global marketing campaign
- Cup A Soup hires 'deliciously thick' Joey Essex
- Burger King thanks McDonald's for 'being everywhere' in revenge ad
Agencies: AMV BBDO leads UK shops in Warc global rankings
Seven UK ad agencies have been named in Warc's list of the world's 50 best creative shops.
Abbott Mead Vickers BBDO was the only UK agency to make the list’s top ten, after placing at number five. It placed highest among BBDO agencies.
The list was topped by MullenLowe Lintas Group Mumbai, followed by Droga5 New York and Ogilvy & Mather New York.
Publicis Groupe’s Leo Burnett London came 18th on the list, not as high as sister network agencies Chicago (4th), Toronto (6th) and Melbourne (8th).
Grey London was the highest ranked WPP agency at 31, while Wieden & Kennedy London was the highest ranked UK independent shop at 33.
More agency news
Mobile: Apple and Samsung will drive contactless payments uptake to 148 million
The number of consumers making contactless payments globally will reach 148 million this year, with Apple and Samsung accounting for nearly 70% of new customers.
The figures, from Juniper Research, estimate 16 million users will make contactless payments via mobile handsets in Western Europe during 2016.
The industry has already received a strong push from the launch of Apple Pay and Samsung Pay in selected key markets. Apple Pay launched in the UK in June 2015.
In February, the launch of Apple Pay in China led to the registration of nearly 40 million payment cards in 24 hours.
Also in the news
- Why messenger apps are the future of always-on marketing in sports
- BETC creates end-of-world simulator for Ubisoft game
- Mr Robot says, 'The future is television'
Media: Guardian editor says paywall is not an option
The editor of The Guardian insists the loss-making title will not set up a paywall even though some readers feel so "guilty" about getting news for free that they ask, "Can I give you money?".
Katharine Viner refused to say explicitly The Guardian would keep its print edition after The Independent’s print closure.
"I don’t know," she said, when asked at the Newsworks’ Shift 2016 conference today about the future of The Guardian in print.
"I believe anything we put out with The Guardian’s name should be really good. I think the future is digital."
More media news
- Honda renews Channel 4 partnership to sponsor Film On 4
- What does BBC Three’s online move mean for advertisers? (via The Wall)
- Trinity Mirror CEO Fox: cover price revenue will keep papers like The New Day afloat
- Waitrose: print is our most effective advertising channel
***************
Is there something you’d like us to share in 18:05? Email susan.billinge@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805
