Contactless payments predicted to top 148 million this year

Today's top stories including Apple and Samsung expected to drive contactless payments uptake to 148 million and the Joey Essex 'deliciously thick' Cup A Soup Campaign continues to charm.

One in five adults now use ad-blockers, says IAB survey

Most read: One in five adults now use ad-blockers, says IAB survey

More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB.

The IAB’s Ad-Blocking Report, conducted online by YouGov, said 22 per cent of British adults are using ad-blocking software – a rise from 18 per cent in October.

The highest level of ad-blocking takes place among 18- to 24-year-olds, at 47 per cent, while 45- to 54-year-olds are the least likely to use such software, at 16 per cent.

Meanwhile 64 per cent of those surveyed, who used ad-blockers, said they had received a notice from a web site asking them to turn off their software.

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First Choice screens live marriage proposal on ITV

Ads: First Choice screens live marriage proposal on ITV

First Choice last night ran a live ad in which a woman asked her partner to marry her, as per leap day tradition.

The 60-second ad was screened on ITV during the centre break of Coronation Street, which started at 8.30pm.

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AMV BBDO leads UK shops in Warc global rankings

Agencies: AMV BBDO leads UK shops in Warc global rankings

Seven UK ad agencies have been named in Warc's list of the world's 50 best creative shops.

Abbott Mead Vickers BBDO was the only UK agency to make the list’s top ten, after placing at number five. It placed highest among BBDO agencies.

The list was topped by MullenLowe Lintas Group Mumbai, followed by Droga5 New York and Ogilvy & Mather New York.

Publicis Groupe’s Leo Burnett London came 18th on the list, not as high as sister network agencies Chicago (4th), Toronto (6th) and Melbourne (8th).

Grey London was the highest ranked WPP agency at 31, while Wieden & Kennedy London was the highest ranked UK independent shop at 33.

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Apple and Samsung will drive contactless payments uptake to 148 million

Mobile: Apple and Samsung will drive contactless payments uptake to 148 million

The number of consumers making contactless payments globally will reach 148 million this year, with Apple and Samsung accounting for nearly 70% of new customers.

The figures, from Juniper Research, estimate 16 million users will make contactless payments via mobile handsets in Western Europe during 2016.

The industry has already received a strong push from the launch of Apple Pay and Samsung Pay in selected key markets. Apple Pay launched in the UK in June 2015.

In February, the launch of Apple Pay in China led to the registration of nearly 40 million payment cards in 24 hours.

Also in the news


Guardian editor says paywall is not an option

Media: Guardian editor says paywall is not an option

The editor of The Guardian insists the loss-making title will not set up a paywall even though some readers feel so "guilty" about getting news for free that they ask, "Can I give you money?".

Katharine Viner refused to say explicitly The Guardian would keep its print edition after The Independent’s print closure.

"I don’t know," she said, when asked at the Newsworks’ Shift 2016 conference today about the future of The Guardian in print.

"I believe anything we put out with The Guardian’s name should be really good. I think the future is digital."

More media news

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