Consumer behavior in Vietnam: Insights from Uber, MasterCard, Coca-Cola

Thoughts from industry leaders on the state of advertising in this fast-growing market

VIETNAM — MasterCard, Uber, Coca-Cola and Vietnam Digital Academy weigh in on the consumer insights driving both the challenges and opportunities in the market in this episode of Campaign's #CreativeVietnam video series.

The video features Thuy Tran, marketing manager at MasterCard Vietnam; Douglas Ma, head of expansion at Uber; Pham Nha Uyen, marketing manager at Coca-Cola Southeast Asia and Dacey Calisura, founder of Vietnam Digital Academy

This video is an episode of's ongoing #CreativeVietnam series.

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