Mash Media, which took over the management of the industry show from UBM Live last month, said the move will allow exhibitors to sit alongside targeted speaker content and dedicated features without the confusion of different branding, entrances and registration points.
The 2014 event will take place in the Grand Hall, Olympia on 12 and 13 March.
Donna Bushel, event director for Confex, said: "There’s a place for production services right at the heart of International Confex. Olympia is the perfect place for an exhibition with such a broad portfolio and we want to make sure all of our exhibitors have an equal opportunity to engage with the full set of visitors."
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