The Galactic Insurance platform is heavily branded with Star Wars imagery and iconography, with an interface that allows consumers (humanoid or alien) to enter numerous vehicular options.
Questions range from "Is your vehicle fitted with a cloaking device?" and "What do you use your Star Wars vehicle for?" The latter features an option menu that includes a clickable stormtrooper icon for "Merciless crushing of the Resistance"; while answers to "Where do you keep your vehicle at night include "On the street" and "In a Star Destroyer".
Comparethemarket and VCCP’s creation is fun and on-brand; and its humour elevates it to one of the best (and congruous) tie-ups with the the release of ‘Star Wars: The Force Awakens’ that we’ve seen.
The Force is definitely strong with this one.
Brand: Comparethemarket
Agency: VCCP
