XFINITY launched a video of NFL player Emmit Smith signing autographs of tweets, after a groundbreaking livestream on Twitter. Fans using the hashtag #SignMyTweet saw Emmit autograph their Tweets for two hours.
The printed tweets were signed by the Superbowl champ himself during the first ever live Tweeted autograph session.
After Smith signed 100s of fans' Tweets, the live session by Xfinity scored a touchdown of 24 million views.
Campaign credits
Client: Comcast XFINITY
Agency: Goodby Silverstein & Partners
Executive Director Marketing Communications: Dustin Hayes,
Director Marketing Communications: Robin Dagostino,
Senior Manager Marketing Communications: Jessica Smith,
Creative Director: Eric Kallman
Kyle Lamb: Art Director
Kurt Mills: Copywriter
Ellie Hardy: Director of Interactive Production
Austin Kim: Senior Interactive Producer
Margaret Brett-Kearns: Executive Producer
Ronnie Allman: Director of Photography
Jason Bedecarre: Account Director
Whitney Kollar: Account Manager
John-James Richardson: Senior Communications Strategist
Judy Ybarra: Business Affairs Associate Director
Anna Diokno: Business Affairs Associate Manager
Kayla Lostica: Agency Communications Manager
Nicolle Zurek: Art Director Intern