Dentsu Aegis Network UK is launching a new agency with people from disadvantaged backgrounds, the network's chief executive, Tracy De Groose, announced at Advertising Week Europe today.
Fortysix will be a standalone agency within the group with digital creative clients. It will be led by Lewie Allen, who De Groose calls a "digital native" and help clients reach the "ad-blocking generation".
He does not have an advertising background but De Groose explained Allen has the digital creative skills that the industry is looking for, and can work at pace.
There will also be an advisory board with people in and outside the industry.
The agency will by staffed from people outside the industry, and De Groose aims to have around ten members by the end of the year.
She said they will also be "digital natives" and people who can "work and operate in a different way".
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Pret a Manger has boosted sales on the back of soaring demand for vegetarian options - especially avocado.
The fast food chain is today launching a campaign to promote its veggie options and encourage carnivores to reappraise meat-free meals.
Pret’s total sales were up 13.9% for the full-year 2015 to £676m, helping profits grow 14.5% to £84.3m.
The growth was driven in part by new lines, making up 14% of total sales - with the single best seller being the vegetarian Beets, Feta & Squash SuperBowl, which outsold its chicken and salmon equivalents.
Avocado was the fastest growing ingredient, meanwhile, with Pret getting through five million of them. Supermarket sales of the savoury fruits rocketed by a quarter last year, reaching a sales value of £142m and overtaking more established fruits like oranges.
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YouTube has upped the video game by offering livestreaming in 360-degree video, meaning viewers could tune into a live sports match and look around the action, or watch a live concert.
Along with immersive video, YouTube has launched spatial audio, so that sound surrounds the viewer as it does in real life.
YouTube has supported 360-degree video since March last year, but this is the first time it’s enabling livestreaming.
The videos can be watched on PC or, ideally, on the Android YouTube app with a Google Cardboard headset.
Coca-Cola Great Britain (CCGB) is overhauling its product lineup by rebranding and reformulating Coke Zero to become Coca-Cola Zero Sugar.
CCGB said the new product was closer in taste to classic Coke, and that the name would reinforce its sugar-free recipe. It pointed to research from last year that found half of consumers did not realise Coke Zero was sugar free.
The launch, from late June, will be supported by a £10m campaign across TV, out of home, digital and experiential. CCGB said the investment was its biggest in a new product launch for a decade.
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Channel 4 is going to give away £1 million of airtime to the brand that comes up with the best creative idea featuring people with disabilities.
Launched at an Advertising Week Europe breakfast session at Ronnie Scott’s this morning, the winning ad will be given the first ad break in the opening ceremony of the 2016 Rio Paralympic Games on 7 September.
The campaign will then run out across the Channel 4 sales portfolio, which includes the UKTV network.
The "superhumans wanted" initiative references Channel 4’s 'Meet the Superhumans' campaign for the 2012 Paralympic Games and is part of Channel 4’s Year of Disability ahead of this year’s tournament.
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