Coke hacks happiness in anti-bullying campaign

Latest extension of #MakeItHappy pops online trolls' bubble

Typically a hackathon is an exercise where software developers and producers come together for a day or two to create new products under a deadline.

Coca-Cola and social activism organization invited 15 teens from across the company to create an app to help reduce online bullying.

The result from the volunteers — all of whom had personal experience with bullying — was revealed after a day of ideating in New York.