COI to change public-sector recruitment advertising practices

LONDON - The COI is setting up a roster of agencies that specialise in recruitment marketing to reflect changes in public sector advertising practices.

The current recruitment advertising system, the COI Advertising Framework, worth up to £20 million per annum, was established in 2006 for use a maximum of four years.

Julian Perkins who manages the recruitment advertising service, and whose team is undertaking the review, said: ‘The recruitment marketing industry has changed considerably since the last framework was put in place. The public sector is starting to make much more use of online marketing, job sites and campaign sites. The new framework will reflect all these changes and will offer new ways of reaching potential candidates that clients may not yet be using, like mobile marketing and search engine optimisation.'

To manage this requirement efficiently, the framework has been divided into 'lots' to provide easy to access short lists for competition.

Agencies will be selected through a rigorous procurement process on the basis of their proven success in the lot specialisms which include, recruitment marketing; public notice advertising, directories advertising and low-value recruitment marketing.

Under the old regulations it was possible to invite a small selection of agencies on the framework to pitch for contracts. Under new regulations, which govern how frameworks are established and managed, this is no longer allowed. The new regulations require that all suppliers on a framework ‘capable of performing the proposed contract' are invited to compete for each piece of business.


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