Coca-Cola takes its new global slogan for a spin
SectorFood and Drink and Soft drinks
"Anthem" by Mercado-McCann is the first campaign to use "Taste the Feeling"
Coca-Cola has released its first global campaign that brings all the variants of the drink under one banner. The new slogan is "Taste the Feeling," and the idea is that drinking Coke — be it Diet, Zero or regular — makes the moment special. Coca-Cola’s new chief marketing officer, Marcos de Quinto, enlisted four agencies to work on the campaign, which comprises 10 TV ads. The lead spot, created by Argentina shop Mercado McCann, combines an uplifting original score with scenes of beautiful people enjoying life.