Coca-Cola replaces branding with popular names

May 02, 2013

A simple idea that takes confidence and has evidently increased sales as people scramble about supermarkets to buy bottles for their loved ones

Personalisation is driven by replacing the famous Coke branding on 100m bottles with 150 of the most popular names, ranging from Aaron to Zoe.

Brand: Coca-Cola

Client: Hilary Quinn, brand director for North West Europe and the Nordics

Agency: Leo Burnett

Creatives: Justin Tindall, Mark Franklin and Rob Tenconi

Campaign