Coca-Cola replaces branding with popular names

A simple idea that takes confidence and has evidently increased sales as people scramble about supermarkets to buy bottles for their loved ones

Personalisation is driven by replacing the famous Coke branding on 100m bottles with 150 of the most popular names, ranging from Aaron to Zoe.

Brand: Coca-Cola

Client: Hilary Quinn, brand director for North West Europe and the Nordics

Agency: Leo Burnett

Creatives: Justin Tindall, Mark Franklin and Rob Tenconi


Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free