Coca-Cola to open pop-up shop featuring virtual reality

Coca-Cola is hosting a four-day Christmas-themed pop-up experience in Dublin, Ireland, providing exclusive merchandise for shoppers alongside a virtual reality (VR) experience.

The shop's window will display its Christmas truck against a festive landscape and aims to give visitors a 'Coca-Cola-themed' experience during the festive season. The soft drinks brand kicked off its 2017 truck tour in Glasgow on 11 November.

Alongside the seasonal VR experience, shoppers will also be invited to take part in what Coca-Cola has termed "exciting meet and greet sessions".

The pop up will be open from 7-10 December, from 10am to 8pm. The truck will be stopping at nine locations across Ireland.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free