Coca-Cola is giving away thousands of Euro 2016 tickets

Today's top stories including Coca-Cola to give away thousands of Euro 2016 tickets, agencies accuse BrewDog of exploitative behaviour and Coty launches global review.

Coty launches global review

Most read: Coty launches global review

Coty, the beauty company, is reviewing the global creative and digital accounts for its cosmetics arm.

Agencies have received RFIs and the review covers Coty’s cosmetic brands, including Bourjois, Rimmel London and Sally Hansen. Roth Observatory is handling the process.

In 2011, Laird & Partners claimed the global ad account for Rimmel London from J Walter Thompson. ZenithOptimedia is Coty’s global media planning and buying agency. The Publicis Groupe agency saw off three other shops to win the business in 2015.


Agencies accuse BrewDog of exploitative behaviour

Advertising: Agencies accuse BrewDog of exploitative behaviour

BrewDog has been accused of exploiting small agencies after dismissing several shops from a pitch process without letting them present their ideas.

The craft-beer brewer contacted the agencies in December last year with a brief and met with them in January to discuss initial ideas.

Agencies say they began to prepare for a pitch but recently received an email telling them they had been dismissed because their ideas were not "punk" enough.

A source said: "To receive a copy-and-pasted email telling me we hadn’t won the business and critique work that they had never seen is unbelievable and embarrassing on their part.

"It’s such a shame when a company makes such an attribute of its independent spirit and then exploits other independents for its benefit."

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Snapchat adds augmented reality

Social: Snapchat adds augmented reality

Snapchat has added new 3D stickers that can be pinned to objects in a video and stick with them no matter how they move.

The augmented reality technology allows users to liven up their videos by doing thing things such as adding an emoji face to their pet as it walks around.

The new feature has rolled out on Android and will come later to iOS. Snapchat is adding augmented reality (AR) capabilities after poaching Eitan Pilipski, the VP of engineering at AR firm Vuforia.

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Coca-Cola to give away thousands of Euro 2016 tickets

Marketing: Coca-Cola to give away thousands of Euro 2016 tickets

Coca-Cola is giving away thousands of Euro 2016 tickets as it seeks to put fans at the centre of its sponsorship of this summer's footballing tournament.

The soft drinks giant, a long-standing sponsor of football, has 504 prizes of four tickets on offer for the tournament in France, which can be won via on-pack promotions.

Coca-Cola’s ticket giveaway will be supported by marketing activity including a television campaign.

The visual imagery in the marketing push will be in line with Coke’s Taste the Feeling campaign.

More marketing news


Digital adspend growing at fastest rate for seven years

Media: Digital adspend growing at fastest rate for seven years

Digital adspend is growing at its fastest rate for seven years, according to the latest figures compiled by the Internet Advertising Bureau.

In the UK, digital spend grew 16.4 per cent last year to over £8.6 billion, with 78 per cent of this rise accounted for by mobile spend.

Video adspend grew by 50.7 per cent last year to £711 million, while video spend on just mobile nearly doubled (98 per cent) to £353 million.

On social media, adspend grew by 45 per cent to £1.25 billion. This accounts for 41 per cent of all banner/video display adspend and over 71 per cent of social media spend goes on mobile.

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