LONDON — Coca-Cola appointed a group of WPP agencies to handle communications about the UEFA Euro 2016 soccer tournament.
The group comprises Possible, Geometry Global and the Spanish creative agency SRA Rushmore. The WPP media shop Media-Com already works with Coca-Cola and will handle the media planning and buying.
The agencies were asked to create and execute Coca-Cola’s global sponsorship campaign around the tournament. They will handle the global creative, outdoor, shopper marketing and digital activity.
The group, which won the account after a pitch against Havas Worldwide, will start work immediately.
Euro 2016 will take place in France from June 10 to July 16.
Coca-Cola is one of the global sponsors of the tournament alongside Carlsberg, Continental, Hyundai-Kia and McDonald’s.
Sports sponsorships play a major part of Coca-Cola’s marketing strategy, and the brand sponsors the Olympic and Paralympic Games and the Fifa World Cup.
For the World Cup this year, Coca-Cola released "signs" by Wieden & Kennedy São Paulo, which aimed to capture the hope that football brings to people around the globe.
A Coca-Cola spokesperson said: "We are in the process of selecting an agency to work on our Euro 2016 campaign but this process is ongoing."
WPP was unavailable for comment.
This article first appeared on campaignlive.co.uk.
