Coca-Cola "Fifa World Cup 2018" by Mercado McCann

Coca-Cola's global campaign for the World Cup centres around the idea of "being ready."

From football fans stocking up on their favourite Coke before matches to employees talking to bottles to prepare them for emotions during the tournament, each of the TV ads takes a different approach to illustrating this theme. The spots feature musician Jason Derulo, who wrote and performed Coca-Cola’s anthem for the World Cup.